ABOUT THE PROJECT
Brand Strategy, Refreshed Identity, Environmental Graphics/Collateral Design and Brand Guidelines Manual Development
Carefield Wellness Centre, a start-up Medical Advisory and Diagnostic Centre based in Lagos Nigeria sought out Crownworth Communication’s brand expertise in differentiating their offerings, communicating the essence of its brand name and differentiate them from major competitors in the primary healthcare industry in Nigeria.
We worked with the Carefield Team and crafted a Brand Identity which captured the essence of the brand in providing convenient and personalized healthcare services after thorough research and competitor analysis. Also, we identified a creative solution that will differentiate and easily connect the brand with its target audience.
For the Brandmark, we projected ‘Care’ with an embracing hand of love. Secondly, we used a microscope which is the most distinguishing element associated with a laboratory. Finally, because of the emphasis of the outfit as a Wellness centre, a sprouting plant in graphic spacing was incorporated.